Neymar recently signed a brand deal with Puma, in which Neymar (prior being the poster boy for Nike) took on a whole new challenge. This article below talks a great deal about the reasons that Neymar chose Puma over Nike and how it has changed the game of futbol.
https://www.afrugalathlete.com/blog/2020/9/15/three-reasons-why-neymar-chose-puma
I have decided to link up to this specific article because I am a Neymar fan and I was very intrigued to read about why Neymar might have left Nike for the lesser known Puma.
That being said, I would like to point out that I agree with afrugalathlete.com with the opening statement being about money. They stated that "Puma is betting big that Neymar is the man to take their brand to the next level in the soccer space, and Neymar has happily obliged. Neymar is building more than financial stability but generational wealth by adding a big income stream to his portfolio". Puma is reportedly paying Neymar 20 million euros!
However, I do not think that money was the driving force of this operation. Neymar is often referred to the "third best soccer player in the world" just behind Leonel Messi and Cristiano Ronaldo. Since Messi and Ronaldo already are each respectively signed to Nike and Adidas, I feel like Neymar wanted to be the face of a brand as well. It has worked in his favor because as mentioned, Neymar now has the face of a brand that he can claim as his, creative control and design in this deal and is making history in the soccer world.
Do you think that Neymar should've ended his Nike deal? I personally think that this was the best option for the young superstar. This is a new chapter in his soccer career, and it is only going to go up from here.
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